Real projects. Real businesses. AI systems, data pipelines, and productised expertise built for companies that have outgrown generic software.
A SaaS product that connects to live ad account data, applies expert media-buyer analysis frameworks, and surfaces specific recommendations — not generic advice. Built with multi-client data isolation from day one.
A data pipeline that pulls advertising performance data from third-party APIs every 12 hours, reconciles attribution lag across tiered lookback windows, and feeds a structured warehouse of 20+ tables for AI-driven analysis.
An AI layer that encodes a specialist's decision-making framework into structured prompts — so the system reasons like an expert, not a generalist. Applied across three funnel stages with specific, actionable outputs.